Skittles Will Give Up It's Rainbow to Celebrate Pride Month
This pride month, we will all be able to taste the rainbow from Skittles but without the color as the candy will be sold without it in observance of LGBTQ Pride month this June.
Usually many brands and companies show support of Pride month by placing the rainbow on their products, so it is interesting to see Skittles do the total opposite.
Skittles made the huge announcement via Twitter. The tweet said during Pride month, only one rainbow matters so they are giving up their own in support of the LGBTQ+ Community. Also, this movement is in partnership with GLAAD and for every pack of the candies sold, $1 of the sales will be a donation to GLAAD. Skittles will donate $100,000 to GLAAD as the products are sold.
GLAAD President and CEO Sarah Kate Ellis said, "it's so important that brands, notables and other allies find authentic and creative ways to show that the stand with our community" as there won't be many large and major pride celebrations due to the COVID-19 Pandemic forcing people to stay socially distanced.
This will also be the first time that the colorless candies will be available in the U.S. as they were available in Canada, Germany, and the U.K. previously.
Lastly, Hank Izzo, VP of Marketing at Mars Wrigley U.S. said, "We believe that giving up our rainbow means so much more than just removing colors from our Skittles packs... and we're excited to do our part in making a difference for the LGBTQ community through our partnership with GLAAD, not only in June, but all year long."
#Gayes, are y'all buying the colorless Skittles?