When one thinks of Taco Bell, the smells of yummy burritos or tacos may come to mind. One might even think of their beloved Mexican Pizza that has fans desperately waiting on its return to the menu. However there is one word (which one might not expect) that Taco Bell wants you to think about in the coming weeks: DRAG.
That’s right! Taco Bell is about to add some razzle dazzle to the breakfast game by introducing a Drag Brunch Tour in select cities across the U.S. The shows will be hosted by drag performer Kay Sedia and will include performances by a few local names throughout the day. It’s said that the performances will have all the bells and whistles that will certainly have everyone feeling that Fire in the morning.
Taco Bell Cantinas, functions as a brand whose food brings together community and persons from all over. This particular Drag Brunch experience is rooted in shining a spotlight on the LGBTQ+ community, as well as providing a welcoming space for all to come and share.
In addition to creating and welcoming all through this experience, the Taco Bell foundation is supporting the It Gets Better Project with a grant to grow workforce readiness resources for LGBTQ+ youth around the world. Each Drag Brunch show will have a segment that is specifically dedicated to providing information on how everyone can get involved with the It Gets Better Project.
Sean Tresvant, Global Chief Brand Officer at Taco Bell had the following to say about the upcoming Drag Brunch:
“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful artform of drag and its influence in culture with their chosen families .. Taco Bell Drag Brunch was concepted by Live Más Pride, Taco Bell’s LGBTQIA+ Employee Resource Group, which has played a major role in driving awareness of and meaningfully supporting LGBTQIA+ communities both within Taco Bell and the communities we serve and operate in.”
The brunch is set to take the stage starting May 1 at the mega chain’s flagship cantina in Las Vegas and will then progressively move through 4 other major cities. Those wishing to attend the brunch will be able to make reservations through the OpenTable app (18 yrs. And up), with “Fire Tier” rewards members gaining exclusive access which started April 26.
The Executive Director of the It Gets Better Project states that he is “beyond excited to partner with Taco Bell and the Taco Bell foundation to celebrate the LGBTQ+ community through the Drag Brunch experience and to collaborate on programming designed to engage LGBTQ+ youth around their career aspirations and future potential."
And what a collaboration it truly is! The tour dates for the Taco Bell Brunch Drag Tour are listed below:
Las Vegas Cantina: Sunday, May 1
Chicago, Wrigleyville Cantina: Sunday, May 22
Nashville Cantina: Sunday, May 29
New York, Times Square Cantina: Sunday, June 12
Fort Lauderdale Cantina: Sunday, June 26
So if you’re ready for a taste of these fire queens and quesadillas, be sure to pull up in a city near you and show everyone what our LGBTQ+ community and Gaye fam has to offer!