Exclusive | Music | Trans
Angelica Ross (Pose, Chicago on Broadway), Mila Jam (Rent), and chart-topping Dance/EDM artist Ultra Naté officially dropped a 9-minute music video for their stunning vocal performance on the A2 Productions' written and produced dance/pop track “Fierce”.
The quartet's philanthropic video features a roll call of the biggest LGTBQ+ influencers, community leaders and allies including Brandy, Kalen Allen, Sarah Kate Ellis, Muni Long, Durand Bernarr, Indya Moore, Yanis Marshall, Gabrielle Union, and Tina Knowles-Lawson in a masterpiece visual experience directed by world-renowned director and choreographer Frank Gatson Jr. (Beyoncé, Rihanna, En Vogue).
“The Fierce Project aims to celebrate the trans community through song while educating and calling for an end to the pandemic levels of violence committed against them," states Anthony Preston, Fierce project creator and lead.
To that end: The Fierce Project is all-inclusive and invites everyone without regard to gender, sexual orientation, race and/or religion to be free to be Fierce!
The Fierce Project is much more than the song - it educates and informs by merging pop culture and social justice in an easily digestible manner. Music and entertainment, especially in the digital era, provide a powerful platform to connect with and inspire the world.
In partnership with GRINDR – US app users will have exclusive access to watch the “Fierce” Music Video or listen to the song on their favorite streaming service. PRIDE RADIO on the iHeart Radio app will premier the song at Midnight and play it again at the top of every hour for 24 hours, continuing airplay throughout the campaign.
“The Fierce Challenge” fueled by a comprehensive influencer campaign, will launch alongside the release – challenging users on Tik Tok, Instagram and Facebook to participate and have the opportunity to win major prizes.
The project boasts support from The Pop Culture Collaborative (Rockefeller Philanthropy Advisors) and Lyft, and a significant portion of the proceeds raised will be gifted to the Sylvia Rivera Law Project, The Marsha P. Johnson Institute, and GLAAD’s Transgender Media Program.